{"id":3833,"date":"2025-02-13T12:17:20","date_gmt":"2025-02-13T11:17:20","guid":{"rendered":"https:\/\/classic-media.fr\/?p=3833"},"modified":"2025-02-14T12:03:54","modified_gmt":"2025-02-14T11:03:54","slug":"classic-cars-modern-strategy","status":"publish","type":"post","link":"https:\/\/classic-media.fr\/en\/classic-cars-modern-strategy\/","title":{"rendered":"Classic cars, modern strategy"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-e7d52ff9 alignwide uagb-is-root-container\"><style>html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu .wp-block-navigation-submenu__toggle img{margin-left:12px}html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu ul.isHorizontal li{text-align:right}html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu ul.isHorizontal li a 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has-child-selected wp-block-navigation\"><div class=\"block-editor-block-list__block wp-block wp-block-navigation-item has-link has-child wp-block-navigation-submenu\"><div class=\"wpml-ls-dropdown open-on-hover-click \"><ul class=\"wp-block-navigation__container\"><li class=\"wp-block-navigation-item has-child wp-block-navigation-submenu open-on-hover-click\"><div class=\"wp-block-navigation-item__content wp-block-navigation-submenu__toggle\" aria-expanded=\"false\"><span class=\"current-language-item\" style=\"display:flex;cursor:pointer\" data-wpml=\"current-language-item\"><div style=\"display:inline-block\" class=\"wp-block-navigation-item__content\"><div><img decoding=\"async\" alt=\"wpml-ls-flag\" class=\"wpml-ls-flag\" src=\"https:\/\/classic-media.fr\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\" style=\"margin-right:4px;width:18px;height:12px;border-radius:0%;object-fit:unset\" size=\"24\" data-wpml=\"flag-url\"><span data-wpml=\"label\" data-wpml-label-type=\"native\" class=\"wp-block-navigation-item__label \">English<\/span><\/div><\/div><span class=\"wp-block-navigation__submenu-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/span><\/span><\/div><ul class=\"wp-block-navigation__submenu-container isHorizontal\" style=\"flex-wrap:nowrap\" data-is-drop-zone=\"true\"><li class=\"wp-block-navigation-item \" data-wpml=\"language-item\"><div><a class=\"wp-block-navigation-item__content\" data-wpml=\"link\" href=\"https:\/\/classic-media.fr\/\" aria-label=\"Switch to Fran&ccedil;ais\"><img decoding=\"async\" alt=\"wpml-ls-flag\" class=\"wpml-ls-flag\" src=\"https:\/\/classic-media.fr\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.svg\" style=\"margin-right:4px;width:18px;height:12px;border-radius:0%;object-fit:unset\" size=\"24\" data-wpml=\"flag-url\"><span data-wpml=\"label\" data-wpml-label-type=\"native\" class=\"wp-block-navigation-item__label \">Fran&ccedil;ais<\/span><\/a><\/div><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color has-link-color has-x-large-font-size mb-0 pb-0 wp-elements-200c4eb6901fb92b38cc45c331172df5\" style=\"margin-top:50px;margin-bottom:0;padding-top:0;padding-bottom:0\"><strong>Classic cars, modern strategy<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-e19e387204d629efc429ebaa62cb792e\" style=\"margin-top:0;margin-bottom:25px;font-size:30px\"><strong>Back to Retromobile 2025<\/strong><\/p>\n\n\n\n<p class=\"justifier is-style-default\" style=\"margin-top:0;margin-bottom:10px\"><strong>With 146,000 visitors, the 49<sup>th<\/sup> edition of Retromobile was a clear testament to the growing public interest in classic cars\u2014attendance was up 12% in just one year. But as enthusiasm for vintage vehicles surges, manufacturers are responding with\u2026 electric cars.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-d9004778 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/Retromobile-2025.jpg ,https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/Retromobile-2025.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/Retromobile-2025.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/Retromobile-2025.jpg\" alt=\"\" class=\"uag-image-3836\" width=\"1920\" height=\"1280\" title=\"Re\u0301tromobile 2025\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">While mainstream auto shows struggle to attract manufacturers, <a href=\"https:\/\/www.retromobile.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retromobile<\/a> is drawing more of them in\u2014around ten brands participated this year. A notable newcomer was Toyota, exhibiting for the first time with a stand dedicated to its hybrid legacy, including the original 1997 Prius. The Japanese brand also gave visitors the unique opportunity to cruise through Paris in vintage models before returning to the show to test their modern electric equivalents. <em>\u201cWe\u2019ve neglected our heritage for too long,\u201d<\/em> admitted one Toyota executive in an <a href=\"https:\/\/www.lequipe.fr\/Sport-auto\/Article\/-pour-entretenir-la-flamme-raconter-le-passe-d-une-marque-c-est-important-retromobile-au-parc-des-expositions-invite-aux-souvenirs\/1539096\" target=\"_blank\" rel=\"noreferrer noopener\">interview with L\u2019\u00c9quipe<\/a>. <em>\u201cTo look toward the future, you have to know where you come from.\u201d <\/em>On the flip side, a Porsche executive offered a different take in the same article: <em>\u201cTo keep our past alive, we also need to exist in the future.\u201d <\/em>Over at Mercedes, the message was clear: heritage is now a powerful asset in the battle against new Chinese automakers. <em>\u201cRetromobile is an opportunity to showcase our history and a century of expertise,\u201d<\/em> they emphasized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Retromobil-e<\/strong><\/h3>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">Among automakers blending nostalgia with electrification, Renault is leading the charge by reinterpreting its iconic models. At Retromobile, the classic 4L and R5 were displayed side by side with their modern electric reincarnations. But how far will EVs encroach on this traditionally gasoline-fueled event? Romain Grabowski, Retromobile\u2019s director, addressed this head-on in an <a href=\"https:\/\/www.autohebdo.fr\/actualites\/classic\/romain-grabowski-directeur-de-retromobile-ce-qui-mimporte-cest-que-le-contenu-plaise.html\" target=\"_blank\" rel=\"noreferrer noopener\">interview with autohebdo.fr<\/a>: <em>\u201cEither we ban modern cars, which would mean shutting out manufacturers\u2026 or we welcome them\u2014with the condition that their stands remain primarily dedicated to classic vehicles.\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-2d121481 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-image uagb-block-d0e0018d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/toyota-retromobile-2025-1-1024x683.jpg ,https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/toyota-retromobile-2025-1.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/toyota-retromobile-2025-1.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/toyota-retromobile-2025-1-1024x683.jpg\" alt=\"\" class=\"uag-image-3838\" width=\"1024\" height=\"683\" title=\"toyota-retromobile-2025-1\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-d38abeaf wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/54313266095_1f2983b076_o-1024x683.jpg ,https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/54313266095_1f2983b076_o.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/54313266095_1f2983b076_o.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2025\/02\/54313266095_1f2983b076_o-1024x683.jpg\" alt=\"\" class=\"uag-image-3834\" width=\"1024\" height=\"683\" title=\"54313266095_1f2983b076_o\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Renault ventures into Restoration<\/strong><\/h3>\n\n\n\n<p class=\"justifier\">To finish on another positive note, Renault used the show to announce a new initiative under the \u201cThe Originals\u201d banner, launching a dedicated repair and restoration network for classic cars. <em>\u201cManufacturers are realizing that enthusiasts and collectors are the real influencers,\u201d<\/em> explained Grabowski in L\u2019\u00c9quipe. The question remains: can automakers embrace this strategy without disrupting the spirit of independent clubs and owners? Time will tell.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-92d440f1 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:50%\">\n\n\t\t\t<form id=\"sib_signup_form_2\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/classic-media.fr\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"2\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please complete this field.\">\n                <input 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