{"id":2810,"date":"2024-10-01T09:00:00","date_gmt":"2024-10-01T08:00:00","guid":{"rendered":"https:\/\/classic-media.fr\/blog\/2024\/10\/01\/julien-hergault\/"},"modified":"2024-12-14T18:16:52","modified_gmt":"2024-12-14T17:16:52","slug":"julien-hergault","status":"publish","type":"post","link":"https:\/\/classic-media.fr\/en\/julien-hergault\/","title":{"rendered":"Julien Hergault (Classic Media)"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-137c6444 alignwide uagb-is-root-container\"><style>html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu .wp-block-navigation-submenu__toggle img{margin-left:12px}html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu ul.isHorizontal li{text-align:right}html[dir=rtl] .wpml-language-switcher-block .wpml-ls-dropdown ul li.wp-block-navigation-submenu ul.isHorizontal li a 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has-child-selected wp-block-navigation\"><div class=\"block-editor-block-list__block wp-block wp-block-navigation-item has-link has-child wp-block-navigation-submenu\"><div class=\"wpml-ls-dropdown open-on-hover-click \"><ul class=\"wp-block-navigation__container\"><li class=\"wp-block-navigation-item has-child wp-block-navigation-submenu open-on-hover-click\"><div class=\"wp-block-navigation-item__content wp-block-navigation-submenu__toggle\" aria-expanded=\"false\"><span class=\"current-language-item\" style=\"display:flex;cursor:pointer\" data-wpml=\"current-language-item\"><div style=\"display:inline-block\" class=\"wp-block-navigation-item__content\"><div><img decoding=\"async\" alt=\"wpml-ls-flag\" class=\"wpml-ls-flag\" src=\"https:\/\/classic-media.fr\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\" style=\"margin-right:4px;width:18px;height:12px;border-radius:0%;object-fit:unset\" size=\"24\" data-wpml=\"flag-url\"><span data-wpml=\"label\" data-wpml-label-type=\"native\" class=\"wp-block-navigation-item__label \">English<\/span><\/div><\/div><span class=\"wp-block-navigation__submenu-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/span><\/span><\/div><ul class=\"wp-block-navigation__submenu-container isHorizontal\" style=\"flex-wrap:nowrap\" data-is-drop-zone=\"true\"><li class=\"wp-block-navigation-item \" data-wpml=\"language-item\"><div><a class=\"wp-block-navigation-item__content\" data-wpml=\"link\" href=\"https:\/\/classic-media.fr\/\" aria-label=\"Switch to Fran&ccedil;ais\"><img decoding=\"async\" alt=\"wpml-ls-flag\" class=\"wpml-ls-flag\" src=\"https:\/\/classic-media.fr\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.svg\" style=\"margin-right:4px;width:18px;height:12px;border-radius:0%;object-fit:unset\" size=\"24\" data-wpml=\"flag-url\"><span data-wpml=\"label\" data-wpml-label-type=\"native\" class=\"wp-block-navigation-item__label \">Fran&ccedil;ais<\/span><\/a><\/div><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color has-link-color has-x-large-font-size wp-elements-4472ad61d4389e19787b4161310ed273\" style=\"margin-top:50px;margin-bottom:0\">JULIEN HERGAULT<\/h1>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-ddb4edf01c962bb3e42a95d8caf1b28c\" style=\"margin-top:0;margin-bottom:25px;font-size:30px\"><strong>&#8220;Giving more visibility to our activities&#8221;<\/strong><\/p>\n\n\n\n<p class=\"justifier\" style=\"margin-top:0;margin-bottom:10px\"><strong>The creator of Classic Media shares his journey, including his time at <a href=\"https:\/\/www.peterauto.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Auto<\/a> where he observed the rejuvenation of the audience for historic events. He also explains the reasons that led him to create his agency, fully dedicated to promoting automotive heritage.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-4ef6813b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-1.jpg ,https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-1.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-1.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-1.jpg\" alt=\"\" class=\"uag-image-1179\" width=\"1920\" height=\"1281\" title=\"julien-hergault-1\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">How did you get into historic automobiles?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">Initially, I was more passionate about the history of automobiles than historic automobiles themselves. I devoured archival documents and biographies, but I wasn\u2019t particularly interested in the vintage car market or historic racing. The turning point came in June 2008, when a <a href=\"https:\/\/www.peterauto.fr\/competition\/group-c-racing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Group C Racing<\/a> event was held for the first time as a curtain-raiser for the 24 Hours of Le Mans. I was moved to see Mercedes, Jaguar, and Porsche prototypes that had marked my childhood back on the track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">What were you doing at the time?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">I was still a freelance journalist covering &#8216;modern&#8217; motorsports. Gradually, I started covering historic events like <a href=\"https:\/\/www.lemansclassic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Mans Classic<\/a> or the <a href=\"https:\/\/goodwoodrevival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goodwood Revival<\/a>. I enjoyed it so much that I didn\u2019t want to do anything else! So, in 2014, I set journalism aside to handle communications at Peter Auto.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-afdb1c99 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-image uagb-block-7b5f3026 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-3-1024x683.jpg ,https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-3.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-3-1024x683.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/11\/julien-hergault-3-1024x683.jpg\" alt=\"\" class=\"uag-image-1198\" width=\"1024\" height=\"683\" title=\"Julien Hergault, Tour de Corse Historique\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-blockquote uagb-block-0e09664b uagb-blockquote__skin-quotation uagb-blockquote__align-center uagb-blockquote__style-style_1 uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">The values embodied by classic automobiles are entirely compatible with our times<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:35px;margin-bottom:0\">What was your role at Peter Auto?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">I was responsible for all communications, both press and digital. One of my first initiatives was to create social media accounts. Initially, Patrick Peter didn\u2019t really understand why I was putting so much effort into Facebook, Instagram, or YouTube. He gradually saw the value\u2014not because he became personally invested in what I was producing, but because people started talking to him about the videos we were publishing. One day, he said to me: &#8216;I\u2019m not sure what you\u2019re doing, but keep it up!&#8217; (laughs). I had free rein.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">What were the results of this 360-degree communication?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">This new communication strategy was amplified by the development of new, more modern categories, like the <a href=\"https:\/\/www.peterauto.fr\/competition\/endurance-racing-legends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Endurance Racing Legends<\/a>. We quickly saw the average age of spectators getting younger. Today, teenagers are as fascinated by GT1 cars and supercars from the 1980s and 1990s as they are by today\u2019s hypercars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">Is it possible to be passionate about both the past and the present?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">More than ever. We see how manufacturers are now valuing their heritage. Retrofuturism has become the norm. I\u2019ve worked on projects for artisanal manufacturers like <a href=\"https:\/\/jannarelly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jannarelly Automotive<\/a> and the restomod Lancia Delta Integrale by <a href=\"https:\/\/special.one\/\" target=\"_blank\" rel=\"noreferrer noopener\">Special One<\/a>. Both projects highlight the strong ties between past and present automobiles. The values embodied by classic cars, such as preserving heritage and passing down craftsmanship, are entirely compatible with our times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">Why did you create Classic Media?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">In nearly ten years at Peter Auto, I\u2019ve witnessed the historic automobile world evolve at breakneck speed. Everything has become professionalised. The paddocks at historic race meetings now rival those in modern racing. Motorhomes are just as large, luxurious, and well-equipped. The same goes for shows like Retromobile or Epoqu\u2019Auto, which continue to grow even as traditional auto shows struggle. While the actors have become professional, their communication often hasn\u2019t. Just take a look at their websites or social media accounts. It\u2019s time to give more visibility to our activities!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">Who are your services for?<\/h2>\n\n\n\n<p class=\"justifier\" style=\"margin-top:5px\">Manufacturers, organisers, sellers, collectors, and tuners\u2026 We all have a lot to gain by pooling our efforts.<\/p>\n\n\n<ul style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/2026-in-historic-racing-2-2\/\">2026 in Historic Racing (2\/2)<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/vladimir-grudzinski-carjager\/\">Vladimir Grudzinski (CarJager)<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/patrick-peter\/\">Patrick Peter (Peter Auto)<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/jeremy-rollet-drive-vintage\/\">J\u00e9r\u00e9my Rollet (Drive Vintage)<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/yvan-mahe\/\">Yvan Mah\u00e9 (\u00c9quipe Europe)<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/classic-media.fr\/en\/julien-hergault\/\">Julien Hergault (Classic Media)<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-uagb-container uagb-block-3442f4e7 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-image uagb-block-603af3d1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" 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,https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/09\/julien-hergault-pierre-antoine-lecoutour.jpg 780w, https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/09\/julien-hergault-pierre-antoine-lecoutour.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/classic-media.fr\/wp-content\/uploads\/2024\/09\/julien-hergault-pierre-antoine-lecoutour-1024x683.jpg\" alt=\"\" class=\"uag-image-2206\" width=\"1024\" height=\"683\" title=\"Julien Hergault &amp; Pierre-Antoine Lecoutour\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\t\t\t<form id=\"sib_signup_form_2\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/classic-media.fr\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"2\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please complete this field.\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your e-mail address is invalid.\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"7ae0a6909d\">\n\t\t\t\t<div class=\"sib_signup_box_inside_2\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<h4 class=\"has-text-align-center has-ast-global-color-0-color has-text-color has-link-color has-medium-font-size\"><strong>SUBSCRIBE TO OUR NEWSLETTER<\/strong><\/h4>\r\n<p class=\"sib-email-area\" style=\"text-align: center\"><input class=\"sib-email-area\" name=\"email\" required=\"required\" type=\"email\" value=\"\" placeholder=\"Email address\" \/><\/p>\r\n<p style=\"text-align: center\"><input class=\"sib-default-btn\" name=\"submit\" type=\"submit\" value=\"SEND\" \/><\/p>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_2 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_2 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_2 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    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ACTIVITIES&#8221;<\/p>\n","protected":false},"author":1,"featured_media":2558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"disabled","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"enabled","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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