Communication agency

specialising in classic car

For several years now, classic car market has been booming all over the world. Representing positive values such as passion and tradition, vintage cars bring together all generations and social classes of the population. Gradually, an ecosystem has developed around major events and key players. To be successful in this world requires a skilful presence in both public relations and digital media.

For several years now, classic car market has been booming all over the world. Representing positive values such as passion and tradition, vintage cars bring together all generations and social classes of the population. Gradually, an ecosystem has developed around major events and key players. To be successful in this world requires a skilful presence in both public relations and digital media.

Our world

Classic Media gives a voice to those involved in the historic car industry. Each life story provides valuable insights into the developments of a constantly evolving sector, whose growth regularly creates new opportunities.

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Our expertise

With 15 years of experience in 360° communication in the historic automobile industry, the Classic Media team helps elevate the visibility of your activities across both media and digital platforms. This presence in the press, on the internet and on social networks will be key to improve your brand awareness and attracting more attention from the public, sponsors, partners, and customers.

Website

development

Create custom pages

• Design and development
• Text writing
• SEO optimisation

Content

creation

Make videos & photos

• Event coverage
• Story & Reel creation
• Live-streaming broadcasts
• Photo shoot organisation

Social media

management

Manage accounts

• Strategic consulting
• Post scheduling
• Community management
• Event coverage
• Instagram collaboration setup
• Sponsored campaign configuration

Media

relations

Attract & mobilise media

• Press release creation
• Distribution to qualified media
• Interaction with journalists
• Influencer targeting
• Press conference organization
• Negotiation of ads at the best rates

Article

writing

Create press or web content

• Event coverage
• Historical narrative storytelling
• Copywriting (promotional texts)
• Content strategy management
• Publication of books and magazines

Daniel Ricciardo performs at Targa Florio in Palermo, Italy on December 1, 2014 // Jim Krantz / The Red Bulletin // SI201502130054 // Usage for editorial use only //

Our strengths

With over 15 years of experience supporting key players in the world of vintage vehicle, the Classic Media team has developed valuable skills in communication and event management.

1. A deep knowledge of History
  • automotive brands (manufacturers, craftsmen)
  • personalities (founders, engineers, drivers)
  • races, all disciplines (circuits, rallies)
  • many archives from all eras
2. Many years of experience
  • a network in France and Europe
  • familiarity with the classic car industry and its “codes”
3. A 360° versatility
  • press relations
  • writing
  • photography
  • videography
  • website creation
  • social media
  • digital marketing
4. Many innovative ideas
  • impactful
  • engaging
  • immersive
5. A meticulous work
  • high-end content
  • refined graphic design
  • consistent editorial style

Our method

A successful collaboration is based on a structured, transparent process with key milestones.

From the first contact, we take the time to understand your goals and challenges.

1. introduction

• Analysis of your positioning
• Identification of opportunities and challenges

After analysing your needs, we design and discuss a tailor-made strategy.

2. reflection

• Development of a communication plan
• Multiple and innovative proposals

Ideas come to life during this design and validation phase.

3. creation

• Graphic guidelines
• Editorial style
• Communication materials

We activate communication during this phase, which can last from one day to a year, depending on your field of activity and goals.

4. production

• Campaign implementation
   > email marketing
   > press relations
   > social media
   > website
• Coordinating communication channels

We’re taking stock of what’s been achieved and preparing for the next steps.

5. optimisation

• Performance analysis
• Detailed coverage reporting
• Strategic adjustments

Our team

Experts in all areas of communication, we support manufacturers, promoters, preparers, or sellers in creating, showcasing, and distributing their communication tools.

Julien Hergault

« Passionate about cars, I have contributed to the success of major events within prestigious organisations for nearly 20 years. With Classic Media, my ambition is to bring together and promote those involved in historic motoring. »

Geoffroy Barre

Pierre Simenel

Loris Tresallet

Contact us

Would you like to highlight your company or your project in the historic automotive sector? Let’s discuss!

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